When each Google Pixel release demanded around 400 localized video assets—fast, flawless, and at scale—their vendor needed a partner who could turn chaos into clarity. Here’s how we stepped in, streamlined it all, and saved the day.
Google is one of the most recognized technology companies in the world, known for blending innovation with usability across its products and platforms. With every new Pixel feature release, Google places a strong emphasis on user education and accessibility. For these campaigns, they launched a series of animated instructional videos designed to guide users through new capabilities—delivered in multiple languages and visual styles to match user settings, devices, and markets around the globe.
400+ deliverables per release cycle, including localized versions, light/dark UI themes, and use-case variants.
25+ unique videos per feature, scaled across global markets.
Fully optimized workflow to reduce turnaround time and operational strain.
Google Vizlab producers, Google marketing teams, and primary vendor partner.
Pixel users worldwide, across diverse age groups, languages, and tech literacy levels.
Technology & Consumer Electronics.vels.
Every quarter, Google releases new features for its Pixel devices, each one requiring clear, localized instructional videos for global users. That meant:
• Around 25+ unique video versions per feature, with live-action and animation.
• Across more than 10 different languages, UI themes, and marketing contexts.
• Resulting in approximately 400+ deliverables per quarter.
The internal team was stretched thin. Mistakes slipped through. Deadlines became stress points, and client dissatisfaction due to inefficient process. Adding to the challenge,
the high inflation at the time put pressure on the
client to reduce purchases.
They didn’t need more hands. They needed a smarter system.
We re-engineered the workflow from the inside out:
• Automated the Repeatable: We built a custom workflow that automated versioning across languages and settings, eliminating repetitive manual tasks.
• Restructured Without Replacing: Rather than increasing headcount, we reorganized tasks and introduced cross-functional knowledge hubs to reduce silos and burnout.
• Optimized Live-Action Production: We maximized every shoot day by pre-mapping all use-case scenarios, and variants-capturing everything needed for every feature that required live-action in a single, tightly run production window. This minimized reshoots and kept post-production smooth and predictable.
• Built-in Quality, Not Just Control: A dedicated QC team was introduced to catch errors before client review—protecting Google’s standards and reputation.
What we delivered wasn’t just video—it was operational clarity.
• 40% faster delivery timeline.
• Zero content issues reaching end users.
• Smoothed inflation impact—no price hikes needed.
• Team burnout? Drastically reduced. Morale? Up.
• Vendor retained Google’s confidence—and grew planned purchases.
Big brands don’t just need beautiful content. They need partners who understand scale, complexity, and pressure. We helped Google’s team do more with less—without compromising on creativity and quality.
"This team is a godsend!"
Client PoC, Google Vizlab
From multilingual videos to theme-based UI assets, we helped Google optimize their content pipeline. Let’s optimize yours.