What does it take to roll out a 100-episode interactive video campaign across hundreds of retail locations? For Walmart’s vendor, the answer was simple: a team who could scale without losing control. Here’s how we helped deliver clarity, consistency, and interactivity—at Walmart speed and scale.
Walmart is the largest retail brand in the U.S., known not only for its extensive product selection but for continuously evolving how it connects with customers. For this campaign, Walmart launched a series of kid-friendly, interactive videos designed to engage with their young audiences through a remote platform—and drive brand love that reaches all the way to the shopping cart.
100+ interactive episodes.
200+ deliverables, including multi-path engagement logic.
Deployed to 320+ Walmart store locations.
Walmart brand & marketing teams, and creative agency partner.
Kids, with parents (and purchasing decisions).
Retail & E-Commerce
Walmart’s vision was bold: create a virtual camp for kids—playful, polished, and packed with choice-driven storytelling. But with 100+ episodes and an expansive branching system, the production demands were steep.
Walmart’s vendor needed a partner who could bring to life:
• 200+ deliverables for a complex interactive user journey.
• Maintaining clarity and quality across divergent content paths.
• Keeping the tone fun and kid-appropriate, while meeting strict brand and platform standards.
• Syncing with multiple stakeholders for reviews, approvals, and feedback cycles.
• High-volume content delivery, under tight production timelines.
We built a workflow as dynamic as the content itself, that could keep pace with Walmart’s vision:
• High-Volume Animation & Editing: Every episode featured characters, story arcs, and interactive decision points. We ensured that each version—no matter how complex—looked polished and consistent.
• Interactive-Focused: We treated every episode as its own self-contained journey—while ensuring it fit seamlessly into the broader narrative universe.
• Multi-Path Quality Assurance: We introduced a QA framework to test and validate every possible path a child might take through the story, eliminating dead ends or technical hiccups.
• Collaborative Review System: We built synchronized checkpoints between the team, Walmart, and their agency—keeping the project moving fast at every turn, maintaining rapid momentum and alignment at every stage.
• 100 episodes live on platform, launched on time.
• 200+ assets delivered, fully interactive and error-free.
• Smooth navigation across story paths with no technical dead ends.
• Consistent look, feel, and voice across the full experience.
• Increased brand engagement among young users, creating stronger connections to Walmart in the household.
Whether it’s 20 or 200 deliverables, clarity is non-negotiable. For Walmart and their vendor, we didn’t just help launch content—we helped deliver a full-scale experience that felt cohesive, intuitive, and aligned from first click to final frame.
"The work was ambitious, but they made it feel effortless. Like a symphony in action"
Client Producer, Walmart
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